Market Research in Practice Book + PRICE WATCH * Amazon pricing is not included in price watch

Market Research in Practice Book

Marketing research has been established as a strategic tool for many aspects of product and services marketing. Designed to provide real-life benefits of marketing research, this volume covers its various functions, explaining what types of research are most appropriate for achieving particular ends. Applications covered include new product launches, customer satisfaction, brand research, research for marketing plans, pricing, packaging research and advertising research.Read More

from£22.93 | RRP: £16.99
* Excludes Voucher Code Discount Also available Used from £18.47
  • 0749413077
  • 9780749413071
  • Paul N. Hague, Peter Jackson
  • 30 March 1994
  • Kogan Page Ltd
  • Paperback (Book)
  • 240
  • New edition
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