Market Research: A Guide to Planning, Methodology and Evaluation Book + PRICE WATCH * Amazon pricing is not included in price watch

Market Research: A Guide to Planning, Methodology and Evaluation Book

Starting out in market research can be difficult without suitable guidance to set you on the right path. Practitioners and students alike will find all the answers in this comprehensive and easy to follow introduction to the subject. Up-to-date details of market research agencies, codes of practice and quality schemes are provided, alongside a list of useful contacts and a comprehensive bibliography. The book covers all the most recent developments including a section on making full use of the Internet -- "marketing for free" -- and also comprehensive information about research into customer satisfaction.Read More

from£N/A | RRP: £19.95
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  • 0749429178
  • 9780749429171
  • Paul N. Hague, Peter Jackson
  • 1 March 1999
  • Kogan Page Ltd
  • Paperback (Book)
  • 224
  • 2nd Revised edition
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