Market Research: A Guide to Planning, Methodology and Evaluation Book + PRICE WATCH * Amazon pricing is not included in price watch

Market Research: A Guide to Planning, Methodology and Evaluation Book

This is an introductory text suitable for the increasing number of students covering market research as part of a wider business course or as part of a marketing course. The book covers recent advances in market research practice and changes in the areas commonly included in research projects. The advances featured include on-line data access and software systems. All aspects of market research are covered.Read More

from£N/A | RRP: £18.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0749417854
  • 9780749417857
  • Paul N. Hague, Peter Jackson
  • 28 March 1996
  • Kogan Page Ltd
  • Paperback (Book)
  • 224
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