Market-Driven Management: Strategic and Operational Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Market-Driven Management: Strategic and Operational Marketing Book

Market-Driven Management In response to the increasing complexity of markets, this book challenges the traditional, functional role of marketing departments, integrating both the strategic and operational dimensions. It offers international cases, considerable online resources, and is ideal for MBAs and postgraduate and undergraduate students of marketing.Read More

from£48.56 | RRP: £42.99
* Excludes Voucher Code Discount Also available Used from £6.55
  • Waterstones

    In response to the increasing complexity of markets, this book challenges the traditional, functional role of marketing departments, integrating both the strategic and operational dimensions. It offers international cases, considerable online resourc

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