Management Research: An Introduction (SAGE Series in Management Research) Book

Written specifically for management students and others wishing to do research in management, this textbook is a highly accessible introduction to the practice, and principles, of management research.The authors consider the particular characteristics of research in the management area and the factors likely to lead to successful research outcomes, including the personal qualities of the researcher. They examine the philosophical assumptions underpinning research design and the choice of different methodologies. They address the political and ethical dimensions of management research inherent in questions such as for whom the research is intended, how it is to be conducted and how results will be used.The book also takes the reader through the `basic' practicalities of undertaking a research project, from planning through to the presentation and dissemination of findings. A wide range of research methods and techniques is discussed, from qualitative interviewing, such techniques as critical incident analysis and the repertory grid, to sampling and questionnaire design. Approaches to data analysis are outlined. Throughout, the authors provide numerous illustrative examples from their own research. Management Research will be an invaluable guide for all those undertaking research in and around organizations, including managers themselves.Read More