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Introduction to Sport Marketing: A Practical Approach (Sport Management) Book
Presents the key principles and tools of sport marketing. This title combines explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. It offers a chapter on the ideas and technologies in new media sport marketing.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0750686855
- 9780750686853
- Aaron Smith
- 28 May 2008
- A Butterworth-Heinemann Title
- Paperback (Book)
- 352
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