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International Marketing, Cultures and Communication Book
IMMC offers an introduction to the connection between marketing, culture and communication in modern, international trade. It emphasizes the importance of having an intercultural awareness to achieve successful communication within business and marketing on an international basis.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 8776752240
- 9788776752248
- Ole Faaborg; Richard R. Gesteland; Eva Noergaard
- 30 August 2005
- Paperback (Book)
- 148
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