Inside Her Pretty Little Head: A new theory of female motivation and what it means for marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Inside Her Pretty Little Head: A new theory of female motivation and what it means for marketing Book

Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently...Read More

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  • Pickabook

    Jane Cunningham, Philippa Roberts

  • 1904879969
  • 9781904879961
  • Jane Cunningham & Philippa Roberts
  • 15 November 2006
  • Cyan Books Marshall Cavendish
  • Hardcover (Book)
  • 256
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