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Innovation and Creativity (Fast Track MBA) Book
Innovation and creativity are the lifeblood of most businesses but unlocking the potential of the innovative ability of an organization can be a difficult process. The authors of this practical book make use of Synetics unrivaled experience and expertise in helping people and organizations to use more of their innate creativity and talent. Packed with tools and case examples this provocative guide shows how to- establish an environment that encourages creativity generate solutions from new ways of thinking run structured innovation programs use customer and external resources to create new perspectives Complete with checklist and thought-provoking questionnaires this book provides a practical route to increasing creative power.Read More
from£17.48 | RRP: * Excludes Voucher Code Discount Also available Used from £3.11
- 0749415932
- 9780749415938
- Jonne Ceserani, Peter Greatwood
- 31 October 1995
- Kogan Page Ltd
- Paperback (Book)
- 160
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