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Hooked: How to Build Habit-Forming Products Book
Hooked : Hardback : Penguin Putnam Inc : 9781591847786 : 1591847788 : 04 Nov 2014 : Revised and Updated, Featuring a New Case Study How do successful companies create products people canâ??t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modelâ??a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. ...Read More
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- 1591847788
- 9781591847786
- Nir Eyal
- 4 November 2014
- Portfolio
- Hardcover (Book)
- 256
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