Guerrilla Advertising 2: More Unconventional Brand Communications Book + PRICE WATCH * Amazon pricing is not included in price watch

Guerrilla Advertising 2: More Unconventional Brand Communications Book

Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects of this title include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph; and, street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.Read More

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  • ASDA

    Showcases the varied tactics that are being used by big-name brands non-profit organizations and individuals to promote themselves their ideas and their products. This title features over 60 international campaigns grouped according to their approach: Stunts Street Propaganda Sneaky Tactics Site-specific campaigns and Multi-fronted attacks.

  • Blackwell

    Showcases the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. This title features over 70 international campaigns, including...

  • 1856697479
  • 9781856697477
  • Gavin Lucas
  • 5 September 2011
  • Laurence King
  • Paperback (Book)
  • 192
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