Groundswell: Winning in a World Transformed by Social Technologies Book

Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers.Read More

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  • Blackwell

    Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business. Charlene Li and Josh...

  • 1422125009
  • 9781422125007
  • Charlene Li, Josh Bernoff
  • 1 May 2008
  • Harvard Business School Press
  • Hardcover (Book)
  • 224

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