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Groundswell: Winning in a World Transformed by Social Technologies Book
Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers.Read More
from£10.65 | RRP: * Excludes Voucher Code Discount Also available Used from £3.12
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Blackwell
Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business. Charlene Li and Josh...
- 1422125009
- 9781422125007
- Charlene Li, Josh Bernoff
- 1 May 2008
- Harvard Business School Press
- Hardcover (Book)
- 224
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