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Focus Groups: Theory and Practice (Applied Social Research Methods) Book
Group interviews are among the most common approaches to research in the social sciences. In Focus Groups, Stewart and Shamdasani provide a systematic treatment of the design, conduct and interpretation of focus group interviews within the context of social science research and theory. They examine every facet of focus groups, from the selection and recruitment of group participants to the analysis of focus group data. Also included are valuable discussions on designing the interview guide, the art of conducting the focus group and the characteristics of effective moderators. Focus Groups serves as a useful guide for research practitioners or supplementary text for research courses in psychology, sociology, political science, and organization studies. Read More
from£32.38 | RRP: * Excludes Voucher Code Discount Also available Used from £3.39
- 0803933908
- 9780803933903
- Dr. David W. Stewart, Dr. Prem N. Shamdasani
- 31 October 1990
- Sage Publications, Inc
- Paperback (Book)
- 160
- illustrated edition
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