Focus Group Interviews in Education and Psychology Book + PRICE WATCH * Amazon pricing is not included in price watch

Focus Group Interviews in Education and Psychology Book

While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings. Using numerous examples, the authors show how to prepare for a focus group, create a moderator's guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing `trial runs' of the techniques discussed.Read More

from£50.27 | RRP: £30.99
* Excludes Voucher Code Discount Also available Used from £4.69
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