Exploring Direct Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Exploring Direct Marketing Book

Exploring Direct Marketing is the first real UK/European text on direct marketing. It is a core introductory text for courses on direct marketing at undergraduate level and as a supplementary text for courses in marketing communications or distribution. Exploring Direct Marketing takes the student through the origins of direct and database marketing, various aspects of DM, privacy legislation and the role of DM in the marketing mix.Read More

from£44.53 | RRP: £32.99
* Excludes Voucher Code Discount Also available Used from £4.39
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