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Essentials of Marketing Management Book
New, ship fast, delivered in 5 days in UK. No PO Box.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
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Blackwell
Covering topics such as Customer Relationship Management and Metrics, this book presents marketing management the way it is actually practiced in successful organisations. This is a textbook that instructors can connect with and students can learn...
- 0071082026
- 9780071082020
- Greg W. Marshall, Mark W Johnston
- 1 September 2010
- McGraw-Hill Higher Education
- Paperback (Book)
- 416
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