Essentials of Marketing Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Essentials of Marketing Management Book

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  • Blackwell

    Covering topics such as Customer Relationship Management and Metrics, this book presents marketing management the way it is actually practiced in successful organisations. This is a textbook that instructors can connect with and students can learn...

  • 0071082026
  • 9780071082020
  • Greg W. Marshall, Mark W Johnston
  • 1 September 2010
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 416
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