Environmental Marketing: Positive Strategies for Reaching the Green Consumer Book + PRICE WATCH * Amazon pricing is not included in price watch

Environmental Marketing: Positive Strategies for Reaching the Green Consumer Book

Designed for practical use, this guide profiles the experiences of actual companies, among them McDonald's and AT&T, who have successfully capitalized on the unique marketing opportunities inherent in environmentalism. By showing which strategies work and why many backfire, the book establishes a bold new framework for marketing approaches in the competitive 1990s.Read More

from£N/A | RRP: £26.95
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0070115990
  • 9780070115996
  • Walter Coddington, Peter Florian
  • 1 February 1993
  • McGraw-Hill Inc.,US
  • Hardcover (Book)
  • 252
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