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Enchantment: The Art of Changing Hearts, Minds and Actions: How To Woo, Influence and Persuade Book
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Guy Kawasaki is an entrepreneur's entrepreneur who gives reliable and entertaining advice on getting a business off the ground. His bestseller "The Art of the Start" is the essential reference book for starting any new enterprise. "The Art of Enchantment" is an update of Dale Carnegie's "How to Win Friends and Influence People" in which Kawasaki asserts that the fundamental goal of influence is not to get your own way but to bring about a change of heart in other people by working with and through them. Covering subjects like How To Make An Enchanting Product How To Overcome Resistance and How To Enchant Your Boss this is another classic in the making from one of the most respected voices in business.
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ASDA
Enchantment n: To charm delight enrapture. How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? This book explains various tactics you need to enchant. It includes lessons that are drawn from the author's tenure at Apple as well as his experience as an entrepreneur.
- 0241953642
- 9780241953648
- Guy Kawasaki
- 3 March 2011
- Viking
- Paperback (Book)
- 240
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