Direct and Interactive Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Direct and Interactive Marketing Book

Offers a comprehensive review of the principles of direct, database, and interactive marketing. This book begins with an introduction to the discipline and goes on to explore each of the major subject areas that would be of relevance in the construction of a direct marketing plan.Read More

from£52.99 | RRP: £38.99
* Excludes Voucher Code Discount Also available Used from £3.29
  • Pickabook

    Adrian Sargeant, Douglas West

  • 0198782535
  • 9780198782537
  • Adrian Sargeant, Douglas C. West
  • 31 May 2001
  • OUP Oxford
  • Paperback (Book)
  • 484
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