Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing) Book

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.Read More

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  • BookDepository

    Designing for Growth : Hardback : Columbia University Press : 9780231158381 : 0231158386 : 01 Jul 2011 : Liedtka and Ogilvie educate readers in one of the hottest trends in business development: "design thinking,"" or the ability to turn abstract ideas into practical applications for maximal business growth."

  • Blackwell

    Liedtka and Ogilvie educate readers in one of the hottest trends in business development: design thinking, or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka and Tim Ogilvie educate...

  • 0231158386
  • 9780231158381
  • Jeanne Liedtka, Tim Ogilvie
  • 8 July 2011
  • Columbia University Press
  • Hardcover (Book)
  • 256
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