Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing) Book + PRICE WATCH * Amazon pricing is not included in price watch

Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing) Book

Based on decades of research teaching and application this book presents a comprehensive treatment of database marketing. Integrating theory and practice it offers rigorous models methodologies and techniques illustrated through numerous examples.Read More

from£78.32 | RRP: £62.99
* Excludes Voucher Code Discount Also available Used from £28.86
  • Pickabook

    Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin

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