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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing) Book
Based on decades of research teaching and application this book presents a comprehensive treatment of database marketing. Integrating theory and practice it offers rigorous models methodologies and techniques illustrated through numerous examples.Read More
from£78.32 | RRP: * Excludes Voucher Code Discount Also available Used from £28.86
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Pickabook
Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
- 1441903321
- 9781441903327
- Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
- 6 May 2009
- Springer
- Paperback (Book)
- 872
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