Creative Advertising: Theory and Practice Book + PRICE WATCH * Amazon pricing is not included in price watch

Creative Advertising: Theory and Practice Book

A comprehensive introduction to the creative side of advertising that gathers into one volume all the important aspects of copywriting, layout and design, and creative message strategy. Providing the underlying theories that explain the practices of the profession three sections cover the advertising process, media specifics and situations and decision. Coverage is extended to the topics of professionalism, the process of advertising, visual communication and new developments in production.Read More

from£40.36 | RRP: £44.95
* Excludes Voucher Code Discount Also available Used from £103.52
  • 0131889478
  • 9780131889477
  • Sandra E. Moriarty
  • 1 February 1986
  • Prentice Hall
  • Hardcover (Book)
  • 384
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