Corporate Comeback: The Story of Transformation at National Semiconductor (Jossey-Bass Business & Management) Book + PRICE WATCH * Amazon pricing is not included in price watch

Corporate Comeback: The Story of Transformation at National Semiconductor (Jossey-Bass Business & Management) Book

In 1990, National Semiconductor carried just three days of cash reserves and seemed headed toward a certain crash; five years later, it had not only survived but was being widely praised as "Silicon Valley's Comeback Company." In Corporate Comeback, Robert Miles, who helped engineer the remarkable transformation, details how it came about and what lessons others can take from it. The first chapter alone provides more information on initiating corporate change than many books offer in their entirety. Read More

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  • Product Description

    Recounting his efforts assisting National Semiconductor stage the era's most stunning transformation, Miles articulates a winning framework that has evolved over the course of a stellar 20-year career. The powerful lessons he shares can help leaders avoid the costly results of trial and error, and face today's transitions armed with insight and experience.

  • 0787903221
  • 9780787903220
  • Robert H. Miles
  • 10 October 1996
  • Jossey Bass
  • Hardcover (Book)
  • 388
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