Consumer Tribes Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Tribes Book

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. This title offers an overview of the area that has been defined as 'cultures oRead More

from£39.99 | RRP: £28.99
* Excludes Voucher Code Discount Also available Used from £5.40
  • 0750680245
  • 9780750680240
  • Bernard Cova, Robert Kozinets, Avi Shankar
  • 21 May 2007
  • A Butterworth-Heinemann Title
  • Paperback (Book)
  • 360
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