Consumer Research: Postcards from the Edge (Consumer Research and Policy) Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Research: Postcards from the Edge (Consumer Research and Policy) Book

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer researchRead More

from£N/A | RRP: £39.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0415173175
  • 9780415173179
  • 18 December 1997
  • Routledge
  • Paperback (Book)
  • 424
  • 1
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