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Consumer Behaviour: A European Perspective Book
Consumer Behaviour Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The book links in consumer behaviour theory with the real life problems faced by practitioners. Full descriptionRead More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0273772724
- 9780273772729
- Michael R. Solomon, Gary Bamossy, Prof Søren Askegaard, Margaret K. Hogg
- 6 June 2013
- Pearson
- Paperback (Book)
- 704
- 5
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