Consumer Behaviour: A European Perspective Book + PRICE WATCH * Amazon pricing is not included in price watch

Consumer Behaviour: A European Perspective Book

Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners.Read More

from£N/A | RRP: £45.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • Waterstones

    Super-client introduction to consumer behavior which uses the latest behavioral theories to give a practical discussion of the buying behaviors of consumers in all cultures.

  • Pickabook

    Michael R. Solomon, Gary J. Bamossy, Soren Askegaard

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