Cases in Advertising Management Book + PRICE WATCH * Amazon pricing is not included in price watch

Cases in Advertising Management Book

Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change.Read More

from£46.99 | RRP: £31.95
* Excludes Voucher Code Discount Also available Used from £18.00
  • Blackwell

    Cases in Advertising Management offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. It can stand alone, or, for instructors who like to incorporate a...

  • Pickabook

    Larry D. Kelley, Donald W. Jugenheimer

  • 0765622610
  • 9780765622617
  • Larry D. Kelley, Donald W. Jugenheimer
  • 15 February 2009
  • M.E. Sharpe
  • Paperback (Book)
  • 120
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