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CIM Coursebook Strategic Marketing Decisions: 07/08 Edition Book
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Strtegic Marketing Decisions module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the examRead More
from£33.73 | RRP: * Excludes Voucher Code Discount Also available Used from £1,119.25
- 0750684151
- 9780750684156
- Isobel Doole, Robin Lowe
- 29 June 2007
- A Butterworth-Heinemann Title
- Paperback (Book)
- 320
- 4
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