Buzz: Real-life Lessons in Word-of-Mouth Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Buzz: Real-life Lessons in Word-of-Mouth Marketing Book

Buzz. It's the reason people decide which car to buy, which book to read or which movie to see. This book explains how to make buzz work for you. It features studies and real-life phenomena from the iMac to Cold Mountain which prove that consumer recommendations are the best form of advertising or marketing. It is suitable for marketers.Read More

from£9.49 | RRP: £9.99
* Excludes Voucher Code Discount Also available Used from £8.88
  • 1846682487
  • 9781846682483
  • Emanuel Rosen
  • 12 March 2009
  • Profile Business
  • Paperback (Book)
  • 320
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