Business-to-Business Marketing (SAGE Advanced Marketing Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Business-to-Business Marketing (SAGE Advanced Marketing Series) Book

Is there really a difference between business-to-business(B2B) marketing and consumer marketing? This work helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.Read More

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