Branding Television (Comedia) Book + PRICE WATCH * Amazon pricing is not included in price watch

Branding Television (Comedia) Book

Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone.Read More

from£31.25 | RRP: £21.99
* Excludes Voucher Code Discount Also available Used from £3.60
  • 0415548438
  • 9780415548434
  • Catherine Johnson
  • 20 October 2011
  • Routledge
  • Paperback (Book)
  • 224
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