Branding.Com: Online Branding for Marketing Success Book + PRICE WATCH * Amazon pricing is not included in price watch

Branding.Com: Online Branding for Marketing Success Book

On-line branding--brand marketing on the Internet--is now the biggest challenge facing most marketers. Branding.com reveals why branding is the most important element in any marketing plan and why it must be uniquely executed in each medium--including on the Internet--in order to be successful. For companies extending their branding efforts onto the Internet, as well as for web entrepreneurs who are looking to brand a product or service exclusively on-line, Branding.com explores the basics of on-line brand marketing and shows how to plan and execute a successful on-line branding strategy and how to develop a "next generation media mix" to leverage both on-line and off-line marketing media in promoting a brand.Read More

from£40.48 | RRP: £29.99
* Excludes Voucher Code Discount Also available Used from £16.63
  • 0658003070
  • 9780658003073
  • Deborah Kania
  • 1 January 2000
  • McGraw-Hill Inc.,US
  • Hardcover (Book)
  • 285
  • illustrated edition
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