Branded Male: Marketing to Men Book + PRICE WATCH * Amazon pricing is not included in price watch

Branded Male: Marketing to Men Book

Discusses the evolution of the male consumer and the desire of marketers to tap into the underdeveloped male market. This book analyses how to effectively brand products and services for the male market.Read More

from£20.76 | RRP: £19.95
* Excludes Voucher Code Discount Also available Used from £4.75
  • Blackwell

    Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him...

  • 0749450118
  • 9780749450113
  • Mark Tungate
  • 3 February 2008
  • Kogan Page
  • Hardcover (Book)
  • 256
  • illustrated edition
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