Brand Immortality: How Brands Can Live Long and Prosper Book + PRICE WATCH * Amazon pricing is not included in price watch

Brand Immortality: How Brands Can Live Long and Prosper Book

A practical health manual for brands of different types and ages that seek immortality. Drawing on the renowned IPA Effectiveness Awards case histories and with examples including Nokia Sony Nike Apple and Virgin it examines how the nature of brands has changed over time and continues to evolve and the implications this has for marketing.Read More

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  • Blackwell

    Properly managed, no brand need decay and die - immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators.

  • Foyles

    Properly managed no brand need decay and die - immortality is within the reach of all. If the right decisions, the right resources and the right imagination are ...

  • Pickabook

    Hamish Pringle, Peter Field

  • 0749449284
  • 9780749449285
  • Hamish Pringle, Peter Field
  • 3 November 2008
  • Kogan Page
  • Hardcover (Book)
  • 330
  • First edition
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