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Airline Marketing and Management Book
Suitable for students of marketing and its application to airline industry and for those with a professional interest in the area this book examines an exceptionally turbulent period for the industry. It features material on changes in customer needs particularly regarding more business travellers choosing - or being forced - to travel economy.Read More
from£24.29 | RRP: * Excludes Voucher Code Discount Also available Used from £6.06
- 1409401499
- 9781409401490
- Stephen Shaw
- 1 June 2011
- Ashgate
- Paperback (Book)
- 332
- 7th Revised edition
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