Advertising Media Planning Book + PRICE WATCH * Amazon pricing is not included in price watch

Advertising Media Planning Book

A textbook that introduces advertising media planning, for advertising students as well as for use in advertising agencies and corporate marketing departments. It emphasizes consumer media rather than industrial media, and national advertising planning rather than local planning. This revised editiRead More

from£59.38 | RRP: £43.99
* Excludes Voucher Code Discount Also available Used from £20.85
  • 0844235008
  • 9780844235004
  • Lincoln Bumba
  • 1 January 2000
  • McGraw-Hill Contemporary
  • Hardcover (Book)
  • 514
  • 5
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