Actionable Web Analytics: Using Data to Make Smart Business Decisions Book + PRICE WATCH * Amazon pricing is not included in price watch

Actionable Web Analytics: Using Data to Make Smart Business Decisions Book

Covers web analytics and the rules for developing a 'culture of analysis' inside your organization. This book addresses questions such as: Why you should collect data? Why you need a strategy? Why it must remain flexible? And, why your data must generate meaningful action?Read More

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  • ASDA

    Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why not just the how of web analytics and the rules for developing a culture of analysis inside your organization. Why you should collect various types of data. Why you need a strategy.

  • Blackwell

    This book is about the why, not just the how, of web analytics and the rules for developing a culture of analysis inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible.

  • Pickabook

    Jason Burby, Shane Atchison, Jim Sterne (Foreword)

  • 0470124741
  • 9780470124741
  • Jason Burby, Shane Atchison
  • 29 May 2007
  • John Wiley & Sons
  • Paperback (Book)
  • 288
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