A Practical Guide to Behavioral Research: Tools and Techniques Book + PRICE WATCH * Amazon pricing is not included in price watch

A Practical Guide to Behavioral Research: Tools and Techniques Book

A clear, concise guide to the tools and techniques of behavioral research, this updated second edition stresses a hands-on, multimethod approach to undergraduates in many fields of study. It covers both laboratory and field experimentation, and addresses questions that often confront beginners, such as how to conduct an interview, how to design a questionnaire, and how to make systematic observations of behavior. The book will give students a solid grounding in methods of observation, in experiment and survey design, and in techniques of sampling, statistics, and analysis.Read More

from£14.95 | RRP: £14.95
* Excludes Voucher Code Discount Also available Used from £102.73
  • 0195039785
  • 9780195039788
  • Robert Sommer, Barbara Baker Sommer
  • 31 August 1989
  • Oxford University Press Inc
  • Paperback (Book)
  • 304
  • 2nd Revised edition
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