1001 Ways to Market Yourself and Your Small Business Book + PRICE WATCH * Amazon pricing is not included in price watch

1001 Ways to Market Yourself and Your Small Business Book

Many entrepreneurs are hesitant to self-market their small businesses, notes freelance writer Lisa Shaw, even though they often can sell them more effectively than any outside consultant. In 1001 Ways to Market Yourself and Your Small Business, Shaw tries to change that situation by presenting a litany of easy-to-implement ideas on everything from creating a workable plan to developing the necessary materials. Some suggestions are obvious, others won't apply to everyone, but there are numerous nuggets on developing press kits, contacting the media, writing direct-mail pieces, and other activities that could help any business.Read More

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  • Product Description

    Packed with unique and useful tips readers won't find anywhere else, this book aims to teach small business owners how to advertise easily and inexpensively and shows them how to custom-tailor a marketing plan that suits their business' specific needs.

  • 0399523146
  • 9780399523144
  • Lisa Rogak, Lisa Angowski Rogak Shaw
  • 1 August 1997
  • Perigee
  • Paperback (Book)
  • 243
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