Your Marketing Sucks Book + PRICE WATCH * Amazon pricing is not included in price watch

Your Marketing Sucks Book

• Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing—demand that the money spent on marketing bring in more money in return.• Cut through the myths that claim marketing is about advertising, public relations, or direct mail—learn that it is about growing the revenue, profit, and valuation of the business.• Fire your advertising agency if it even thinks about applying for a Clio or other creative award.• Implement the marketing moratorium—stop all marketing until you know how each component of your program justifies itself in dollars and cents.Read More

from£N/A | RRP: £9.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 1400081696
  • 9781400081691
  • Mark Stevens
  • 15 September 2006
  • Three Rivers Press
  • Paperback (Book)
  • 240
  • 1st Pbk Ed
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