The Thank You Economy Book

The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and sell the way we're interacting as consumers as employees as entrepreneurs on all levels right now. The way our marketplace functions has been evolving right before our eyes. Top-down one-way exchanges are gone replaced by relationships based on open honest and constant communication between customers and business. Today individuals and brands that out-care and out-love their competition - those emphasising quality value responsiveness and attention to detail among other essentials - see the biggest returns. Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media - those that can shift their outlook and operations to be more customer-aware and fan-friendly - will pull away from the pack and profit in today's markets. In "The Thank You Economy" he dissects the companies on the leading edge showing how they are succeeding - and sometimes failing.Laying out the ideas and insight that support this enormous change Vaynerchuk explores these emerging connections - from consumer to consumer and business to business and everything in between. Passionate and persuasive he reminds us that surviving and thriving today it takes more than just hard work-it takes a heartfelt thanks to those who make it possible.