The Mommy Myth: The Mass Media and the Rise of the New Momism Book + PRICE WATCH * Amazon pricing is not included in price watch

The Mommy Myth: The Mass Media and the Rise of the New Momism Book

Does Martha Stewart make you feel like you never do enough for your kids? Do "celebrity mom" profiles leave you feeling lumpen and inadequate? That's because they're supposed to, say Susan Douglas and Meredith Michaels, authors of The Mommy Myth and self-professed "mothers with an attitude." Both scathing and self-deprecating, their pop-culture critique takes on "the new momism," the media's obsession with motherhood and the impossible standards which that obsession promotes. Today's ideal mom makes June Cleaver seem like a layabout: she may work outside the home, but never too much, always looks at the world through her children's eyes, makes sure to buy only educational, age-appropriate toys, and includes a loving note with each hand-prepared lunch. Meanwhile, the news media hype stories about child abduction, politicians excoriate so-called "welfare queens," and parenting experts advocate wearing your child in a sling until he moves out on his own. Romanticized, commercialized, sensationalized, and demonized by turns, today's mothers are damned if they work and damned if they don't; what?s more, the idea that the government might do something to help their plight has come to seem almost quaint. As a history of motherhood in the media from 1970 to the present, The Mommy Myth makes a fun and thought-provoking read. Yet close readings of episodes of thirtysomething don't create quite the call to arms the authors seem to have in mind; no woman likes to think of herself as a media dupe, particularly the kind of woman who will be reading this book. Straightforward policy critiques like their chilling chapter on childcare fare much better, illuminating a culture that seems to have forgotten public institutions' power to correct social ills. --Mary ParkRead More

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  • Product Description

    Susan Douglas first took on the media's misrepresentation of women in her funny, scathing social commentary Where the Girls Are. Now, she and Meredith Michaels, have turned a sardonic (but never jaundiced) eye toward the cult of the new momism: a trend in American culture that is causing women to feel that only through the perfection of motherhood can true contentment be found. This vision of motherhood is highly romanticized and yet its standards for success remain forever out of reach, no matter how hard women may try to "have it all."

    The Mommy Myth takes a provocative tour through the past thirty years of media images about mothers: the superficial achievements of the celebrity mom, the news media's sensational coverage of dangerous day care, the staging of the "mommy wars" between working mothers and stay-at-home moms, and the onslaught of values-based marketing that raises mothering standards to impossible levels, just to name a few. In concert with this messaging, the authors contend, is a conservative backwater of talking heads propagating the myth of the modern mom.

    This nimble assessment of how motherhood has been shaped by out-of-date mores is not about whether women should have children or not, or about whether once they have kids mothers should work or stay at home. It is about how no matter what they do or how hard they try, women will never achieve the promised nirvana of idealized mothering. Douglas and Michaels skillfully map the distance traveled from the days when The Feminine Mystique demanded more for women than the unpaid labor of keeping house and raising children, to today's not-so-subtle pressure to reverse this thirty-year trend. A must-read for every woman.

  • 0743259998
  • 9780743259996
  • Susan Douglas, Meredith Michaels
  • 19 April 2004
  • Free Press
  • Hardcover (Book)
  • 400
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