The Magazine Publishing Industry (Series in Mass Communication) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Magazine Publishing Industry (Series in Mass Communication) Book

A complete, insider's guide to the magazine industry, for anyone interested in the business.This book provides a timely, all-inclusive look at this alluring business. It explores advertising, marketing, circulation principles, production, and editorial techniques in detail. It examines the current state of the industry -- social, technological and economic. Part of the Allyn & Bacon Series in Mass Communication.Media professionals, students, and anyone interested in the magazine industry.Read More

from£10.68 | RRP: £30.99
* Excludes Voucher Code Discount Also available Used from £6.18
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