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The Longer Long Tail: How Endless Choice is Creating Unlimited Demand Book
What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.Read More
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from£5.40 | RRP: * Excludes Voucher Code Discount Also available Used from £6.35
- 1847940366
- 9781847940360
- Chris Anderson
- 2 July 2009
- Random House Business Books
- Paperback (Book)
- 288
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