The Believing Brain: From Spiritual Faiths to Political Convictions – How We Construct Beliefs and Reinforce Them as Truths. Book + PRICE WATCH * Amazon pricing is not included in price watch

The Believing Brain: From Spiritual Faiths to Political Convictions – How We Construct Beliefs and Reinforce Them as Truths. Book

Synthesizing thirty years of research psychologist and science historian Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put beliefs come first and explanations for beliefs follow. The brain Shermer argues is a belief engine. Using sensory data that flow in through the senses the brain naturally looks for and finds patterns - and then infuses those patterns with meaning forming beliefs. Once beliefs are formed our brains subconsciously seek out confirmatory evidence in support of those beliefs which accelerates the process of reinforcing them and round and round the process goes in a positive-feedback loop. In "The Believing Brain" Shermer provides countless real-world examples of how this process operates from politics economics and religion to conspiracy theories the supernatural and the paranormal. Ultimately he demonstrates why science is the best tool ever devised to determine whether or not our belief matches reality.Read More

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  • BookDepository

    The Believing Brain : Paperback : Little, Brown Book Group : 9781780335292 : 1780335296 : 07 Jun 2012 : 'The Believing Brain is a tour de force integrating neuroscience and the social sciences to explain how irrational beliefs are formed and reinforced' - Dr Leonard Mlodinow, author The Drunkard's Walk

  • Waterstones

    Once beliefs are formed, our brains subconsciously seek out confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop. This title provides re

  • Blackwell

    The Believing Brain is a tour de force integrating neuroscience and the social sciences to explain how irrational beliefs are formed and reinforced. Synthesizing thirty years of research, psychologist and science historian, Michael Shermer upends...

  • 1780335296
  • 9781780335292
  • Michael Shermer
  • 7 June 2012
  • Robinson
  • Paperback (Book)
  • 464
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