The Advertising Handbook (Media Practice) Book + PRICE WATCH * Amazon pricing is not included in price watch

The Advertising Handbook (Media Practice) Book

An introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; and the principles and techniques of persuasion and their effectiveness.Read More

from£27.89 | RRP: £22.99
* Excludes Voucher Code Discount Also available Used from £3.24
  • Pickabook

    Helen Powell, Jonathan Hardy, Iain MacRury

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