Strategic Marketing Management: planning, implementation and control Book + PRICE WATCH * Amazon pricing is not included in price watch

Strategic Marketing Management: planning, implementation and control Book

Contains chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix'. This book covers the changing role of marketing approaches to analysing marketing capability E-marketing branding customer relationship management relationship management myopia and the decline of loyalty.Read More

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  • Blackwell

    Retaining the key features that make it essential reading for all those studying the management of the strategic elements of marketing, the book puts strong emphasis on implementation, with summaries in each chapter to reinforce key points.

  • Pickabook

    Colin Gilligan, Richard M.S. Wilson

  • 0750659386
  • 9780750659383
  • Richard M.S. Wilson, Colin Gilligan
  • 30 November 2004
  • A Butterworth-Heinemann Title
  • Paperback (Book)
  • 882
  • 3
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