Start It Up: Why Running Your Own Business is Easier Than You Think Book

Luke Johnson is the man behind the growth of PizzaExpress and as a host of other leading brands; one of Britain's most successful entrepreneurs with an estimated personal fortune of GBP120 million. In "Start It Up" he compresses two decades of success to reveal the realities of running your own business and bust some key myths along the way. Learn how to find the right idea or buy someone else's; source capital from all sorts of places you never expected; get the best from everyone you meet on the way - chiefly yourself; and stay sane while you do it. "Start It Up" is that all-too-rare thing: a how-to book by someone who actually has.Read More

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  • ASDA

    Compresses two decades of success to reveal the realities of running your own business and bust some key myths along the way. This title helps to learn how to find the right idea or buy someone else's; source capital from all sorts of places you never expected; get the best from everyone you meet on the way.

  • Penguin

    In this must-read book, Luke Johnson compresses two decades of hard-won business experience to inspire - and guide - everyone about to set off for life as an entrepreneur.

  • 0670919411
  • 9780670919413
  • Luke Johnson
  • 1 September 2011
  • Viking
  • Hardcover (Book)
  • 208

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