Social Marketing: Influencing Behaviors for Good Book + PRICE WATCH * Amazon pricing is not included in price watch

Social Marketing: Influencing Behaviors for Good Book

Examining how social marketing can be used as a strategy for changing behaviour, this work highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves.Read More

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  • ASDA

    Written by one of the foremost business thinkers of our age and leading marketing guru Philip Kotler's Third Edition of Social Marketing is a systematic guide for the planning and implementation of programs designed to bring about social change.

  • Blackwell

    The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines...

  • Pickabook

    Philip Kotler, Nancy R. Lee

  • 1412956471
  • 9781412956475
  • Professor Philip Kotler, Nancy R. Lee
  • 12 February 2008
  • Sage Publications, Inc
  • Paperback (Book)
  • 456
  • Third Edition
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